When we talk about eco-friendly clothing, we are talking about those companies who inflict minimal or no harm to the environment. Apart from second-handed clothes, there is really no such thing as a 100% eco-friendly piece of clothing. This is because all clothing takes water (to grow the fibre which makes the fabric) and energy (to make the fabric and the garment).

Clothing can be eco friendly in different kind of ways. In our opinion eco-friendly clothes means:

• Using fibres which are not grown or produced with damaging chemicals
• Ensure that no toxins have entered the environment
• Using fabrics that use small amounts of precious water to grow, such as bamboo, tencel or organic cotton, hemp or linen.
• Reduce CO2 emissions as much as possible.

These loving brands who are awarded with our social label, are going a step further to help people and the environment. For example, they support charities and local projects by donating part of the profit or support underpriveledge groups.

We talk about vegan clothing when the garment doesn’t contain any animal products and when no animal additives have been used during the production process.

Many clothing is made from animal materials such as wool, leather, suede, fur, felt, feathers, silk or are dyed and glued with materials of animal origin. Since many animals emit CO2, the production of vegan clothing is therefore also more environmentally friendly.

When buying fair trade clothing you protect the farmers and workers against exploitation. Which brings forced labor or child labor out of the question. If something is labeled as fair trade it means that the employees work under safe and hygienic working conditions. In fair trade, workers are treated fairly and receive a fair and viable wage.

At Brand New Labels our labels gets the ‘locally made’ stamp when the clothing is produced in Europe. Why does this make us happy?

Firstly, because the clothing has to travel a smaller distance to arrive at you. In addition, clothing produced in Europe is subject to European regulations. This clothing is often produced in a more sustainable way than outside of Europe, as the factories have to comply with certain environmental regulations. But we have to stay sharp, as this is not a guarantee for fair and environmentally friendly production.

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