Driven by our passion for creativity and people, Brand New Labels is all about raising awareness for the new and upcoming fashion labels. We're committed to serving only the best brands, the ones that care the most about the products they make and the story they tell.

Founded in 2019 by Mirthe Bouw, Brand New Labels sets out to take a new narrative on the fashion scene in the Netherlands.

Whether you’re looking for the best basics or that one signature piece, we're bringing the most promising up and coming labels to you directly. All while supporting new and local brands who care the most about people and planet. Those who are eager to share their passion and creativity.

We're always seeking for new labels to collaborate with, so don't hesitate to reach out if you think we’re cool enough to work with. If you got what it takes to make a stand and show off some style, bring-it-onnnn.